Destiny Instinct
The destiny instinct is the tendency to believe that some things are meant to happen and cannot be changed
View ArticleSize Instinct
The size instinct is a cognitive bias that assumes the size of something is directly proportional to its importance, significance, or impact
View ArticleUrgency Instinct
A mental model that triggers the feeling of impending danger and encourages immediate action
View ArticleSPIN
A sales methodology that focuses on asking effective questions to uncover customer needs
View ArticleOIA Approach To E-Mails
The OIA approach: orient, provide information, and call to action to write effective emails
View ArticleEPIC
An approach to communication with empathy, purpose, insight, and conversation to drive change
View ArticleThe Goldilocks Effect
The Goldilocks Effect illuminates our inherent inclination towards balance and moderation
View ArticleOccam’s Razor
A principle that suggests the simplest explanation is often the correct one
View ArticleSchein’s Organizational Culture Model
Edgar Schein's model provides a framework for understanding and shaping organizational culture
View ArticleRule Of Three
A persuasive communication technique that enhances delivering key messages
View ArticleRule Of Thirds
A framework to create compelling, visually balanced and engaging images and slides
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